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Doritos Facing Boycott for Partnering with Trans Influencer [Video]

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Brand Marketing on Social Media
Samantha Hudson – Photo: GuillemMedina, via Wikimedia Commons; Doritos products on a shelf – Photo: Like the Grand Canyon, via Flickr

The company that makes Doritos is facing calls for a boycott after the brand aligned with a transgender influencer with a history of problematic social media posts.

Doritos partnered with Samantha Hudson, a transgender singer, actor, and political activist from Spain with 370,000 Instagram followers, for a social media campaign promoting the brand, releasing an Instagram video on Sunday.

But the campaign was soon interrupted after conservative and anti-LGBTQ online activists unearthed social media posts that the now-24-year-old Hudson had written as a 15-year-old or 16-year-old back in 2015.

In those posts, Hudson mocked rape victims and posted about wanting to do “depraved things” to “a 12-year-old girl,” according to a report from Rolling Stone

Hudson later apologized for her statements, calling them “barbarities” and a form of “dark humor.” Even …

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