Do not neglect the team on adoption [Video]

In this episode, we talk with Michele Chambers, marketing expert, entrepreneur, and author, currently CEO of Breakthrough the Noise, a fractional CMO agency for B2B companies.
Michele, with her extensive background in high-profile companies such as IBM, Revolution Analytics, RapidMiner, Anaconda and AWS among others, shares her invaluable insights into the evolving landscape of AI-driven marketing.
We’ll delve into the transformation of marketing strategies over the past decade, especially in the context of AI and analytics, while exploring proprietary and open-source approaches in the field.
Michele also offers her unique perspective on the challenges AI startups face, the nuances of marketing AI products, and her successful marketing initiatives that have significantly impacted the industry.
Every sentence Michele says on this podcast is loaded with enormous value and will make you rethink your marketing strategy as an AI company. So, listen until the end because you will regret it if you don’t!
Learn more about Michele: https://breakthrough-the-noise.com/about/

Business Model Canvas (BMC), developed by Alexander Osterwalder and Yves Pigneur.(www.strategyzer.com/books/business-model-generation).

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