SUMMARY:
The Direct Response Account Executive is responsible for achieving advertising revenue targets through direct sales in assigned territories.
RESPONSIBILITIES:
- Carry out the entire sales process from initial contact to deal close.
- Build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength.
- Actively prospect for sales opportunities across all TV One Network’s Linear and Advanced TV platforms; including CTV, Cable VOD, OLV, network Apps.
- Create compelling presentations that convey the benefits and features of TV One Network’s programming, viewing audience, and
- Deliver Upfront and Network Presentation to advertising partners.
- Proactively keep clients informed of status of schedules such as potential clearance issues, rates, and marketplace conditions.
- Make in-person visits to agencies/clients and host virtual prospecting meetings per management’s direction.
- Generate revenue through new account development and growing existing accounts.
- Respond to requests for proposals.
- Implement approved advertising sales strategies set forth by sales …