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Digital transformations fundamental change management mistake [Video]

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Brand Strategy

Over the past decade, CIOs have invested significantly in digital transformation initiatives in an effort to improve customer experiences, build data analytics capabilities, and deliver productivity enhancements with automation. Underpinning these initiatives is a slew of technology capabilities and strategies aimed at accelerating delivery cycles, such as establishing product management disciplines, building cloud architectures, developing devops capabilities, and fostering agile cultures.

Unfortunately, the business impact of many digital transformations continues to fall short of expectations.

For example, KPMG reports that 51% of technology executives have not seen an increase in performance or profitability from digital transformation investments. HBR’s “The Value of Digital Transformation” reports, “While 89% of large companies globally have a digital and AI transformation underway, they have only captured 31% of the expected revenue lift and 25% of expected cost savings from the effort.”

Ask CIOs about their biggest digital transformation challenges, and they’re likely to cite people issues or what experts identify as gaps …

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