Digital Marketing Essentials: Part 5 – Social media advertising and growing your audience [Video]

Welcome to Great Ocean Road Regional Tourism’s Digital Marketing Essentials series.
Using social media but wondering how to get more followers? Your ‘organic’ (unpaid) social media strategy is essential, but if you want to grow your audience and reach more potential customers, the easiest way to do it is using the advertising tools on the META platform to target new potential customers.
This video will provide step by step guidance on how to ‘boost’ your content and set up ads using Facebook. We’ll take you through the business case for paid advertising on social media, where to find the tools on the platform to set your ads up properly, how to do it, plus audience targeting tips and tricks.