DIAGEO ANNOUNCES ITS FIRST EXPERIENCE WITH APPLE VISION PRO TO BRING TEQUILA CULTURE TO FANS AROUND THE WORLD [Video]

In collaboration with Trigger XR, Tequila Don Julio is creating the next level of access and engagement with spatial computing, beginning this spring.

DIAGEO is the first beverage company to launch on Apple Vision Pro, as it continues its mission to shape the future of the beverage industry.

NEW YORK, March 4, 2024 /PRNewswire/ — As the global leader in premium drinks, DIAGEO marks its ongoing ambition to shape the future of how people around the world interact with its extensive portfolio of iconic brands through an inaugural experience with Apple Vision Pro. Tequila Don Julio, Mexico’s original luxury tequila, will be the first DIAGEO brand to leverage this immersive new storytelling platform, as the company adapts this emerging technology to create new experiences for tequila enthusiasts.

With a commitment to bringing the culture of modern Mexico across the globe through the recently launched Por Amor…