Developing Your Brand Promise [Video]

👉 Do your customers actually hire you for the job you think? Learn how to align by uncovering your authentic purpose!

In this video, expert Micah Logan explains how to lay the branding foundation by identifying core values and the true “job” people hire you for via raw internal and external focus groups.

🔑 I’m breaking down how to implement collaborative sessions with stakeholders at all levels to define what your business actually delivers now and what it aspires to represent. This builds the genesis mission central to brand promise and reveals gaps between assumptions and reality that must be addressed before crafting your brand promise.

💡 With honest insights from employees and customers, you can develop training and feedback mechanisms to perpetuate brand values in how you measure success. Consistent language and conveyance of purpose internally manifests externally.

🤝 Give your community something meaningful to belong to – it starts with leadership commitment to bridging vision with operationalizing core values.

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