Brand Identity: A consistent brand voice helps to establish and reinforce the identity of the business. In a video, the brand voice can convey the personality, values, and tone of the company, allowing viewers to connect emotionally with the brand.
Differentiation: In a crowded marketplace, a distinct brand voice sets a business apart from its competitors. It helps to differentiate the brand and make it memorable to consumers. A well-defined brand voice in a video can make the content more engaging and memorable.