Designing the ‘gold standard’ for landing pages – Inside Marketing Design at Linear – S04E06 [Video]

Learn how Julian Lehr, part of the “Magic Team” at Linear, harnesses the power of content and brand to tell engaging stories, why he describes what he does as “packaging design”, and the role of aesthetics in creating a powerful first impression for a product.
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow

Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It’s free to try it out and start building!

In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product.

LINKS
Check out Linear https://linear.app
Find Julian on Twitter https://twitter.com/julianlehr
Julian on LinkedIn https://www.linkedin.com/in/julianlehr
Follow the other Linear designers Paco (https://twitter.com/pacocoursey ) and Edgar ( https://twitter.com/ambedgar )

Get more episodes at https://insidemarketingdesign.com

TIMESTAMPS
01:30 – Why Julian describes what he does as “packaging design”
03”10 – The “Magic Team” at Linear
07:15 – How designers collaborate at Linear
09:30 – How Linear approaches content marketing and storytelling
15:40 – Where content fits in the design process
18:45 – Julian’s process for writing and creating the Linear homepage
27:41 – How Julian and his team worked through the challenges of a homepage redesign
36:40 – The design community’s reaction to the new Linear homepage
39:18 – How Linear measures the success of a website
41:40 – What’s next for the website
43:54 – Other projects Julian is working on
48:50 – Processes and tools at Linear
53:12 – Julian’s advice for people who want to create impactful marketing design

———————————————–
ABOUT THE SHOW 🎙️

Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.

Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You’ll hear about how teams are structured, how designers approach projects and what challenges they face.

https://insidemarketingdesign.com

———————————————–
ABOUT THE HOST 🦄

Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she’s learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.

Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It’s full of design inspiration, design reviews, and insights into what Charli’s learning as she progresses in her design career. Sign up here: https://charlimarie.com/newsletter

———————————————–
Charli’s Links:

Website: https://charlimarie.com
YouTube: https://www.youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: https://twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley