Designing Brand Identity with Rob Meyerson and Robin Goffman | In Conversation with Focus Lab

Focus Lab’s CEO Bill Kenney chats with Rob Meyerson (co-author) and Robin Goffman (Creative Director) about their work on the sixth edition of Designing Brand Identity, a branding classic created and authored by the late Alina Wheeler.

You don’t want to miss their discussion on the challenges and excitement of developing a highly collaborative book, their predictions for the future of design, their reflections on working alongside Alina, and her impact on the creative community.

0:00 – Introduction
07:01 – What’s new (and what’s the same) in the sixth edition
11:17 – Is there anything you would have done differently in this edition?
14:38 – The constraints of print in a digital world
17:20 – The challenges of developing a highly collaborative book
22:55 – What new brand trends are you seeing? And what trends are dying?
28:10 – Predictions for the brand space in the next 10 years
32:50 – Reflecting on working alongside the late, legendary Alina Wheeler
41:10 – How can we carry on Alina’s legacy?
44:40 – Where to buy Designing Brand Identity + where to find Rob and Robin

Links mentioned in this episode:

Buy Designing Brand Identity on Amazon: https://a.co/d/0eiGSKI

Rob Meyerson’s podcast “How Brands are Built” episode with Alina Wheeler:
https://howbrandsarebuilt.com/podcast/alina-wheeler/

AIGA Alina Wheeler Memorial Scholarship: https://philadelphia.aiga.org/resources/programs/scholarship/

University of the Arts Scholarships:
https://www.uarts.edu/finaid/undergrad/types/scholarships

Rob Meyerson’s Website: https://robmeyerson.com/
Robin Goffman’s Website: https://www.robingoffman.com/

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