Designing a Real Client Brand pt.1 | Brand Strategy from Scratch [Video]

We are backkkkkkk! Welcome to a 3-part video on designing a brand from start to finish. Today we uncovered the strategy for a brand called OWAI, from crafting the vision and mission to gaining clarity on who the target audience are. I hope you enjoy this one.

Give this video a thumbs up if you learnt something new. Hit the subscribe button to stay tuned for the next part of the series!

00:00 introduction
01:50 Strategy Outline
03:11 Brand Story
05:27 Brand purpose
06:51 Vision and Mission
08:42 Differentiation
10:17 Brand connections
10:33 Brand voice
11:03 Tone of voice (Brand Tone)
12:20 what are Brand attributes?
13:05 Target audience
15:58 Customer journey & experience
16:41 Competitive analysis
18:25 Visual identity & conclusion

Find me:
Instagram
https://instagram.com/dee_iromi?igshid=sx8cdrygp2ag

Behance
https://www.behance.net/adebayooluwase2

Download Free Templates:
https://selar.co/m/adebayo-seyi

Work with me:
https://tinyurl.com/SpiceOurBiz

Music credit:

Hamil- refresh
https://youtu.be/uXWuOjDVJZ0?si=QK21mrxsr0wjixdl

Sunbalt- Feel me
https://youtu.be/xIyyw-Xc3IQ?si=pLE4yBD-vPhDcj5c

#brandstrategy #branddesign #graphicdesigner
Brand strategy process, brand strategy for designers, brand strategy framework, what is brand strategy