Designing a brand identity: how to make the right choices [Video]

Make meaningful design choices that connect with your audience: https://www.cchangeinc.com/building-better-brands/brand-identity-the-secret-to-making-meaningful-design-choices

With a brand identity, every choice communicates something. So how do you pick the right font, illustration style, or color palette for your brand?

🔎 In this episode of B2B Under 3 (minutes), we explain how following your brand essence—the thing that makes you unique and valuable—not only keeps your brand cohesive and consistent, but gives you the freedom to confidently explore new directions.

Download our infographic to make sure your brand identity is on the right track: https://assets-global.website-files.com/624340fe902d9d89421f46db/65d52d192f150ee7b81ce355_815899_Adapting%20Across%20Media%20Infographic_v2.0.pdf

This is the third video in a series about building a consistent, cohesive brand experience. Check out the whole series here: https://www.youtube.com/playlist?list=PLxC2lliEcqx2NQ7I3A0LL_LvxeVmyr8AQ

💡 B2B marketing explained 💡 Check out our playlist for more insights from our decades in digital marketing:
https://www.cchangeinc.com/b2b-under-3

About c|change:
c|change is a strategic B2B marketing agency based in Chicago. We are an award-winning team of storytellers, designers, strategists, and creators who are passionate about discovering meaningful, innovative ways to communicate your story. We want to dig deeper and learn more about your business to elevate your brand’s essence. And as a certified B Corporation, we use our business as a force for good while doing so.

See how we can help build your next campaign from conception through execution:
https://www.cchangeinc.com/capabilities