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Designer Yvett G Dishes On Fabulous Press-Ons [Video]

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Brand Strategy

When Nicki Minaj launched a line of elaborate press-on Pink Friday Nails in tandem with her Pink Friday 2 World Tour, the Barbz jumped on the opportunity to cop their favorite tippies and tickets to the show. With over 150 luxurious press-on nail designs, lengths, and shapes, Pink Friday Nails are the perfect “Gag City” accessory with multiple functionality.

That’s the beauty of press-on nails. A good pair will last multiple wears and offers versatility. Designed by Nicki Minaj’s longtime nail tech, Yvett G, Creative Director at Pink Friday Nails, the collection is a gift from Nicki to her loyal fans.

“The biggest thing she asked for was to start with designs she’d wear herself, we had to include super long nails that were definitely missing in the market and definitely some bling with beautiful stones and charms,” says Yvett. The nail guru started doing Nicki Minaj’s nails five years ago, “so when she decided to start Pink Friday Nails she knew she wanted me …

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