Design With Me: Brand Identity For A Boutique Hotel in Mexico City | Discovery & Strategy | Part One [Video]

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Welcome back! Another brand identity design that is already looking like a banger. Today I designed a brand identity for a fictional boutique hotel in Mexico City. In part one I start by using chat gpt to get a mock brief, and I move into deep research on Mexico City and what it has to offer. I also scope out competition to get a better feel of what travelers like. I then made the moldboard and picked out some name but this where I need your help. Can you help me pick a name that best suits the moodboard? Comment down below!

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🎧MUSIC🎧
https://youtu.be/IJZIlOmU1vA?si=6Jq13rxJqX0UvWC1
https://youtu.be/U7BYkEUFiT0?si=0SrCrY_yUJHnBtMz
https://youtu.be/MHMKyVRIW-Q?si=ARC6pZMP8U2UscaW

💻 TOOLS USED 📷
Camera: Sony ZV-E10
Computer: MacBook Pro 2019
Editing: Premiere Pro 2023

CHAPTERS 🎞️
00:00 intro
01:22 Using Chat GPT to Brief A Design Project
07:56 Research On Mexico City
12:32 Competitive Research
16:58 Naming The Hotel
19:24 Finding Inspiration On Are.na
23:04 Matcha Break
25:00 Pinterest Moodboarding
30:17 Make a Moldboard With Me
36:08 Help Me Name this Boutique Hotel