Deciphering the Streaming Conundrum with XUMOs Joe Lerner Beet.TV [Video]

SAN JUAN, PR — Joe Lerner, Executive Director of Advertising Sales at XUMO, has a bone to pick with the complicated jargon of the streaming media space.

Diving into an industry replete with acronyms and blurred lines, he advocates for a more straightforward approach to delivering content to consumers.

Whether on CTV, OTT, AVOD, or SVOD platforms, Lerner’s message is clear: let’s simplify the way we talk about streaming media to focus on what truly matters—the viewer’s experience.

Lerner is on the frontline of this evolving landscape at XUMO, a TV platform that’s been actively “blurring the lines.” Starting as a simple app, XUMO is now a multi-faceted operation offering streaming channels, syndicated content, and partnerships with TV OEMs.

A significant leap forward came with Comcast acquiring XUMO and later forming a joint venture with Charter, strengthening the platform’s reach and capabilities.

As Lerner puts it, XUMO is not just …