Currys Unveils Hilarious Campaign Spotlighting Trade-in and Recycling Initiatives Marketing Communication News [Video]

New series of TV, digital and social spots was developed by AMV BBDO and Spark Foundry

Currys, the UK’s largest tech retailer, is set to make a splash with its latest trade-in and recycling campaign by AMV BBDO and Spark Foundry.

Raising awareness of a number of ‘enhanced’ trade-in offers that will see Currys payout above-market prices to customers for old TVs, smartphones and domestic appliances, the work positions Currys as the destination for electricals recycling.

In each of the spots, consumers are urged to embrace more circular buying behaviours by trading in old pieces of tech that they no longer need in a Currys store, unlocking great discounts whilst reducing the volume of e-waste going to landfill.

108,000 products were traded in at Currys last year (May 2022- April 2023), with an average value of £130 being paid out to customers per transaction. From food processors to TVs, from mobile phones …