Tune in to the newest episode of the On Branding Podcast featuring Maggie Walsh, a seasoned marketing strategist, as she explores the importance of brands establishing a strong identity and harnessing cultural moments to foster loyal fan bases. (https://weareglow.com/).
00:00 Unlocking Brand Identity: The Foundation of Success
00:17 Welcome to On Branding Podcast with Special Guest Maggie Walsh
00:55 The Evolution of Advertising and Brand Engagement
01:20 Strategies for Leveraging Cultural Moments in Branding
02:31 Common Pitfalls in Brand Engagement and How to Avoid Them
04:26 Case Study: Oreo’s Masterful Cultural Moment Capture
06:29 Exploring Other Brand Successes and Missteps
08:08 Developing a Distinctive Brand Voice and Strategy
11:42 Behind the Scenes: Crafting and Executing Brand Strategies at Glow
14:56 Closing Thoughts and How to Connect with Maggie Walsh
In this episode of the On Branding Podcast, Arek invites marketing strategist Maggie Walsh to discuss the importance of brands having a strong identity and leveraging cultural moments to create loyal fan bases.
With over 12 years of experience, Maggie highlights the necessity for brands to strategize and understand their values to effectively engage with cultural trends.
She shares insights on common pitfalls brands face, emphasizes authenticity, and provides examples of successful brand engagements, including a notable campaign by Oreo.
Maggie also delves into the process of developing a distinctive brand voice, the importance of strategic response to social media trends, and offers advice for brands on how to navigate the fast-paced social media landscape.
Additionally, she outlines how her agency, Glow, works with brands to craft narratives and respond to trends, underscoring the balance between spontaneity and strategic preparation.
Podcast Page:
https://www.ebaqdesign.com/podcast/cultural-brand-stories
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