Creative Agency Madwell Offers Solutions to Online Threats in Latest Campaign for OpenText Marketing Communication News [Video]

Online threats are becoming more complex — and scarier — making it increasingly difficult for the everyday Internet user to traverse the web safely.

Luckily, independent creative agency Madwell highlights some potential solutions in its latest campaign for OpenText.

Madwell took a creative and humorous approach to the campaign, leveraging an innovative extended reality (XR) stage where different scenarios are acted out. The XRallowed for a final product that could not have been achieved by green screen alone, provided a more efficient process than shooting on location and made it seamless to clone repeatable transition animations in the background.

By pairing true-to-life scenarios—ones the majority of people have experienced in their digital lives at some point—with set-like backgrounds, the campaign’s stories felt highly relatable yet highly playful, crossing reality with surrealism to keep the scenarios approachable and entertaining.