Creating Value Alignment Between Brand and Creator | Molly Tracy of VRAI Digital [Video]

This week, Erica and Cassie connect with Molly Tracy, CEO and Founder of VRAI Digital, to chat all things influencer marketing and building a business in today’s landscape.
Here’s a peek at what we cover in this episode:
[00:03:31] – Molly shares her experience in influencer marketing (since 2012!) and the “why” behind her agency, VRAI Digital.
[00:07:02] – Molly uncovers her top tips for brands looking to make the most out of influencer relationships today, and how to go beyond the transaction into a nurtured relationship that lasts. She also shares how to ensure that values align between brand and creator in every campaign.
[00:15:07] – Molly reveals some of her favorite recent partnerships that her talent has been a part of, including campaigns with Sunday Riley, Bed Bath & Beyond, and Buy Buy Baby. She notes that genuine fandom translating into a paid opportunity and relationships that can carry through life stages are the keys to success in influencer partnerships.
[00:17:04] – We discuss predictions for the influencer marketing industry, like the inevitable shift toward owned channels and the emergence of creator-led brands.
[00:22:48] – Molly shares her best tips for getting your own business off the ground, no matter what industry you’re in – hear why she says it’s all about your network, and to ignore imposter syndrome at all costs.
Grab a drink and listen in to this week’s Marketing Happy Hour conversation!
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Other episodes you’ll enjoy if you enjoyed Molly’s episode:
The Dos and Don’ts of Working with Creators | Travel Influencer Francesca Murray of One Girl One World
Re-Defining the Term “Influencer” | Nina Zadeh of Sidewalker Daily
Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate
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