Creating a Memorable Brand Story with Kelly Bennett [Video]

In the world of branding, it’s not just about logos and slogans—it’s about building an unforgettable narrative. Meet Kelly Bennett, a seasoned brand strategist based in New York City, here to guide indie retailers through the art of crafting compelling brand stories.

For over a decade, Kelly’s been the creative mastermind behind numerous award-winning brands. Beyond that, she’s the founder behind an emerging brand incubator, with a diverse portfolio spanning food and beverage, home, lifestyle design, and media.

This episode is perfect for independent retailers seeking to elevate their branding game. Kelly dives into actionable strategies on humanizing your brand, refining storytelling techniques, and building authentic connections beyond mere visuals. Plus, she shares four essential questions for retailers and some real-life examples that can give you some fun inspiration for your own brand.

Kelly’s insights pave the way for retailers to effectively communicate their unique story and showcase what sets them apart. If you’re ready to explore the world of impactful brand narratives, you’re going to love this conversation.

[5:43] Why creating a compelling brand narrative is the key to building a long-lasting retail brand.
[10:41] Kelly breaks down what retail activation means and how to use this powerful tool in your store’s marketing.
[13:42] The most common mistakes Kelly sees independent retailers make when trying to position their brand in the market.
[16:44] How can a brand strategy move beyond just visuals to truly resonate with its target audience?
[22:07] Kelly’s tips on how to align your brand positioning in a constantly changing marketplace with the needs of your ideal customers.
[25:10] The key questions Kelly answers to measure the success of a rebrand and get a holistic view of your brand.
[26:51] How Kelly sees the relationship between physical retail spaces and digital branding and what independent retailers can do to merge the two effectively.
[29:42] This is the first step Kelly would prioritize when it comes to branding.
[31:23] Kelly’s top piece of advice for crafting a brand that truly stands out and resonates in today’s market.
[35:24] Kelly’s resilience round