Learn how to create a benefit ladder for B2B Strategy in 10 minutes. This is a prelude to my upcoming free workshop,
“3 DEADLY SINS OF B2B STRATEGY”
π‘ Free sign up here: https://strategyfinishingschool.com/3-deadly-sins-of-b2b-strategy-03052024
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π΄ ABOUT ME
Iβm Julian Cole, a strategy trainer at the Strategy Finishing School. Iβm also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
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https://www.linkedin.com/in/juliancole/