Create Your Brand Strategy in 7 minutes

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Developing a brand strategy for your business can seem complex, but it is actually really easy (if you know how).

In this video, we’ll explore the true meaning of brand, what having a brand strategy actually means, how to assess your competition, analyse your target audience and then create an actionable brand strategy (including your brands mission statement, vision statement & brand purpose) in under 7 minutes.

In this video we cover:
0:00 – Introduction (What we’ll learn)
0:15 – What is the definition of ‘Branding’
0:24 – What is brand strategy?
1:07 – How analyse your competition and look for market opportunities
2:00 – Learning more about your target audience
1:51 – How Cola Cola became a symbol of ‘friendship & refreshment’
2:05 – How brands use our memories to make more profits
3:06 – How to create a brand strategy
3:21 – Creating your brand’s mission statement
3:47 – Examples of mission statements from other brands
4:42 – Developing you brand’s vision statement
4:56 – Example of Google’s vision statement
5:10 – Creating your brand’s purpose
5:27 – Example of Dove’s brand purpose
5:46 – Creating a brand strategy for a new jewellery company

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ABOUT LAODAB

Lancaster Academy of Design & Brand is an online education platform with a mission to make world-class design & brand education accessible to everyone. All revenue we generate is reinvested back into creating new education content, courses & resources to help our students.

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LAODAB BRAND BUILDING COURSES

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