Stories are like magnets.
They have a gravitational pull on us.
Just a few sentences about a character and a journey there on and our instincts kick in.
We want to know more, because our DNA tells us instinctively and sub consciously…
That there’s a reward at the end of the story.
Maybe its information, or emotional or both.
Either way…
The gravitational pull of stories is potent.
If you’re still not sure how to use them…
It would be worth your while to figure it out.
How do you use stories in your messaging?
#brandmessaging #brandstorytelling #brandstory