Crafting a Personal Brand in the Corporate World with Zabrina Jenkins | Paula Edgar | Branding Room [Video]

Sometimes, the best career and life advice you receive comes from your family. My guest can certainly relate since she has received pivotal advice from her Dad that has helped her throughout her career!

From Zabrina’s upbringing to her love for sports and spontaneity, we explore how her personal interests and family values have shaped her approach to leadership and personal branding. Zabrina’s fundamental belief is that your personal brand should echo your core values, a philosophy that has guided her own career and life decisions.

In this episode of the Branding Room Only podcast, Zabrina shares her impressive journey of climbing the corporate ladder, a path filled with unexpected turns and valuable learnings. She opens up about the importance of embracing career changes as opportunities for growth and the profound impact of stepping outside one’s comfort zone. Zabrina’s remarkable story is a testament to adaptability, mentorship, and the relentless pursuit of excellence.

1:40 – What a personal brand reflects, how Zabrina describes herself, and her favorite quote and hype song
4:12 – How growing up with a dad in the Air Force influenced Zabrina’s childhood and her approach to the world, and her career
15:30 – The impact of leadership roles on Zabrina’s brand, the three A’s to her success, and how you reflect other people’s brands
21:42 – Ground rules Zabrina follows that can help you navigate through life and the different roles you play
26:45 – The impact that mentorship can have on your life and career
30:47 – Tips to help you navigate your personal brand in a corporate environment
34:56 – How much Zabrina loves sports and the outdoors, the risk she will never take, and the one thing some people find disarming about her

Connect With Zabrina Jenkins

Zabrina is an executive advisor to the office of the Chief Executive Officer and the former acting general counsel and executive vice president for Starbucks Coffee Company. Additionally, Zabrina is an executive champion to the Starbucks Black Partner Network and an advisor to the diversity committee for the Law & Corporate Affairs department. A Starbucks partner since 2005, Zabrina previously held roles as the general counsel to the COO, interim chief ethics and compliance officer, lead legal advisor for Teavana, and was a core member of the Starbucks 2018 Philadelphia incident crisis management response team.

Zabrina is an independent board director for Retail Opportunity Investments Corp. (NASDAQ: ROIC). Appointed by Washington State Governor Jay Inslee in 2019, she is a Trustee for Central Washington University and a member of the Enrollment Management subcommittee. She also serves on the advisory boards of the Washington Leadership Institute and the Loren Miller Bar Foundation. Zabrina previously served on the Board of Directors for Artist Trust and Central Washington University Foundation and on the advisory board of the Central Washington University College of Business.

Zabrina received her Bachelor of Science degree in business administration from Central Washington University, Master of Science degree from Syracuse University School of Education, and Juris Doctor cum laude from Syracuse University College of Law. She is a member of the International Women’s Forum 2019-2020 Fellows Program.

Zabrina Jenkins on LinkedIn – https://www.linkedin.com/in/zabrina-jenkins-5821565/

Mentioned In Crafting a Personal Brand in the Corporate World with Zabrina Jenkins

“2024 Intention and Goal Setting Webinar” – https://www.youtube.com/watch?v=E774OykapCo
Branding Room Only Interview: Beyond 9/11: Life and Legacy of Joan Donna Griffith – A Conversation with My Father, Peter Griffith – https://www.paulaedgar.com/branding-room-only-interview-beyond-9-11-life-and-legacy-of-joan-donna-griffith-a-conversation-with-my-father-peter-griffith/
A Tribute to My Mother Joan Donna Griffith – https://www.paulaedgar.com/a-tribute-to-my-mother-joan-donna-griffith/

Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.
PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.
To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [email protected], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.