Corporate Branding Vs Employer Branding [Video]

If you didn’t know, here’s a quick definition…

𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 = The content you push to your customers about your services and what you offer.

𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 = The content you push out to your target market when it comes to attracting people to the business

𝗕𝗨𝗧

They can easily get crossed over…

Most customers take into account your Employer Brand and Corporate Brand before making a purchase and visa versa for those researching your business as a potential employer.

𝗦𝗼, 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻?

Your values need to be clear and consistent no matter the type of content you’re pushing out!