Conversation with Amy Luca on Social Branding, Live Commerce, & Virtual Influencers [Video]

In this episode, host John Ghiorso sits down with a luminary in the realm of social branding and technology, Amy Luca. The two explore social media, live commerce, the rise of generative AI, and virtual influencers.

As the EVP and Global Head of Social at Media.Monks, Amy brings a wealth of expertise and wisdom to the forefront. Not only that, she’s a distinguished adjunct professor at USC’s prestigious Marshall School of Business.

John and Amy kick things off by examining social media’s current landscape, highlighting its ever-growing impact on consumer behavior. Together, they map out the industry’s future over the next few years in light of this influential force.

The episode dives into the challenges inherent in the industry, dissecting the most significant hurdles faced by brands and individuals and providing valuable insights to confront these challenges head-on.

The perennial debate of quantity versus quality in content creation takes center stage. Amy offers a fresh perspective on whether flooding the market with content or meticulously crafting high-quality pieces is the optimal strategy, potentially reshaping your content strategy.

The conversation then pivots to explore the impact of virtualization on social media, spearheaded by tech giants like Apple and Meta. This episode dives deep into this monumental shift and its potential consequences, including whether established players can adapt or if newcomers will seize control.

Finally, John and Amy explore the rise of generative AI and its transformative effect on social media and content creation. Listen to discover the world of AI influencers and AI-generated content, which are shaping the social media landscape.

Join us for this engaging episode that sheds light on these critical topics without unnecessary embellishments and to gain a deeper understanding of the intersection of marketing and technology.