Connecting creative at every stage of the funnel using Gen AI [Video]

By leveraging the Smartly Generative AI scene generation capabilities, Foot Locker enhanced their dynamic product ads by aligning the look and feel of their website. The technology facilitated the creation of 10,000+ reshot products with new scenes in minutes.

With the newly created brand voice and guard rail options, Foot Locker was able to partner with artificial intelligence to ensure the output was clean on-brand and represented the Foot Locker tone of voice before launching.

Once live, it is Smartly optimized across the full funnel using a combination of budget allocation, creative rotation, and targeting to ensure that every dollar works as hard as possible to deliver the best possible business outcomes.

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