Company Image Vision Culture Gap : Hatch & Schultz Model [Video]

Image-Vision-Culture Gap : Hatch & Schultz Model. In this video, we talk about aligning the company’s values with its image, reputation, and identity to gain competitive advantage and lead the market by having the best impression in the minds of your stakeholders.

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Timestamps:
00:00 intro
1:45 Alignment Concepts
2:15 Hatch and Schultz Model
2:47 Vision-Culture Gap
3:21 Image-Culture Gap
3:53 Image-Vision Gap

Image-Vision-Culture Gap (Alignment) : Hatch & Schultz Model: Video Essentials :
● The Hatch and Schultz toolkit diagnoses the gaps in a corporation based on 3 elements: vision culture and image
● vision-culture gap = where management moves the organization is a strategic direction that employees do not understand or support
● image-culture gap = which leads to confusion among stakeholders about what a company stands for
● image-vision gap = where the key objective is to find out whether management is taking the organization is a direction that its stakeholders supports

Mentioned Videos:
Brand Image and Identity: https://youtu.be/NkEctzULV8w
Corporate Branding: https://youtu.be/z7SLb8vyw5U
Corporate Identity Image Reputation: https://youtu.be/OGemaBbyOn8
More Marketing Videos: https://www.youtube.com/playlist?list=PLLLIW4PYFJISJPi3cbAq5qiij8T-FTucz
More Corporate Communication Videos: https://www.youtube.com/playlist?list=PLLLIW4PYFJITdFGCgku2bUbbi0KbYb7T_

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