Color Psychology in Branding: How Brands Use Color to Influence Perception [Video]

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Dive into the world of color psychology in branding and discover how brands leverage color to influence consumer perception. In this video, we explore the meanings and associations of popular colors like red, orange, and yellow, and how they are used by international brands to evoke specific emotions and behaviors. From Coca-Cola’s use of red to create excitement to IKEA’s use of yellow to convey affordability and optimism, each color carries its own unique message. Learn how to harness the power of color in your branding efforts and create a memorable brand identity that resonates with your audience. Subscribe now to unlock the secrets of color psychology and elevate your brand strategy.

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