Color Palettes Help Create a Brand’s Personality (Examples!) [Video]

In this video, I’ll show you examples of several client color palettes & discuss the strategy behind choosing those colors for their brand & website, emphasizing the importance of understanding the ‘why’ before diving into the ‘how’. I’m sharing examples from my own vibrant and bold website, as well as past client projects including Cotton & Crown Co., Fred’s Oral Prep, and others, each with a unique audience and purpose & will explain how I strategically chose the colors to convey specific feelings and brand personalities, using tools to adjust saturation and more. This video is aimed at helping you avoid common headaches in color selection by learning from my extensive experience.

📖 BLOG POST:
https://www.launchthedamnthing.com/blog/color-palettes-brand-personality

🎨 TRY COOLORS (my affiliate link!):
https://coolors.co/?ref=5e9c75fc18a3f413571df3c4

😍 MY FAVORITES:
https://www.launchthedamnthing.com/favorites

🤩 FREEBIES:
https://www.launchthedamnthing.com/freebies

⏭️ SKIP TO:
00:00 – Start
01:11 – Examples of Color Palettes that Support their Brand’s Personality
02:44 – Example 2
04:50 – Example 3:
07:39 – Example 4:
09:10 – Example 5:
10:56 – Example 6:
13:26 – Example 7:
16:15 – Basic Color Psychology & Adjustments
22:12 – Examples: Trending Color Palettes
23:11 – Final Tips: It’s all about the FEELING
24:35 – Quick Recap & What’s Next