College athletes would need school approval for NIL deals under bill passed by Utah Legislature WPXI [Video]

SALT LAKE CITY — (AP) — College athletes in Utah who are looking to profit off their name, image and likeness will have to seek written approval from their schools for any business deal exceeding $600 under a bill that received final legislative approval in the state Senate on Friday.

The policy giving Utah universities more control over student-athletes’ marketing partnerships, known as NIL deals, passed by a 21-7 vote on the final day of the 2024 legislative session after the House approved it last month with little opposition.

Under the measure, universities will be required to provide written acknowledgment on whether an NIL deal conflicts with the school’s policies or the standards outlined in the bill.

Student-athletes will be prohibited from promoting alcohol, marijuana, controlled substances or tobacco products such as e-cigarettes and vapes. Gambling and sports-betting are off-limits too, as are “sexually oriented” businesses that pay employees for …