Clean Rooms Are A Game-Changer: TransUnions Rudich Beet.TV [Video]

SAN JUAN, PR — One of the hottest software trends in ad-tech has been the emergence of “clean rooms”.

The software helps companies combine and overlay data sets in a privacy-compliant manner, allowing for deduplication, segment creation and so on.

For Gillian Rudich, VP, Strategic Partnerships, TransUnion, clean rooms offer transparency and privacy, as well as new possibilities.

“We know there’s not a one size fits all,” Rudich says, in this video interview with Beet.TV, emphasizing the importance of tailoring identity graphs to specific industry needs.

“Our customers can configure the graph and their needs dependent on the frequency in which it was matched to a person, how probabilistic the data is, how the data was conceived,” says Rudich.

This level of customization is an attempt to gain traction in an ecosystem where different campaigns and objectives require distinct data sets.

The ability to discern the value of data as …