How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

China kicks top influencer off social media for fabricating viral story of boys lost homework [Video]

Categories
Brand Marketing on Social Media

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails

Sign up to our free breaking news emails

Chinese authorities have shut down the social media accounts of a top influencer for fabricating the viral story of a boy’s missing homework in Paris.

Sina Weibo, WeChat and Douyin accounts of Thurman Maoyibei, 29, were removed after a police investigation found that she had fabricated the story.

The influencer, whose surname police said was Xu, had a combined following of 30 million on various Chinese platforms.

Ms Xu posted a video on 16 February claiming that a waiter at a coffee shop in Paris handed her two holiday workbooks that belonged to a student named Quin Lang. She then jumped on the mission to return the books to the grade 1 boy in China.

The video quickly went viral in China and sparked the search for the boy, with hashtags such as “Grade 1 Class 8 Qin Lang” getting …

The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos