CBO of WWE Stephanie McMahon on Staying Slightly Ahead of the Curve [Video]

As her father once told her, “You want to be slightly ahead of the curve. Not so far ahead that people don’t understand what you’re doing and you certainly don’t want to be behind. You always want to be slightly ahead of the curve.”

Stephanie McMahon, the first Chief Brand Officer of the WWE, is fourth-generation in the tremendous organization that is led by her father, Vince McMahon, CEO and Chairman. And that specific guidance from him has resonated with her and has steered the expansions that she’s brought forward, evolving WWE from a live sport to a multi-media entertainment conglomerate that is heavily invested in supporting their diverse community.

Stephanie grew up in the family business and has really stretched the model for sports entertainment in so many unique ways. Having started as a child model at the age of 8, Stephanie has not only excelled in media–she personally has …

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