Cars in the spotlight with work from Uber, AAMI and SA Police [Video]

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: Uber Carshare

Campaign: ‘Australia’s Second Car’

Agency: Poem

The verdict: The ad ticks many boxes, but maybe they should have showcased how they’re doing good for cost-of-living and the environment. 

Emilia Chambers, head of strategy at The Pistol, gave it a 7/10, and said:

Uber is known for its big impact campaigns, bringing in big names and delivering their message in a comical way. It takes a confident brand, with a brand strategy they believe in, to be so openly self-deprecating, and I can only commend them for seeing this strategy through with their carshare offering. It’s an approach that many brands steer away from due to the risk to the brand should the self-deprecating humor accidentally become the consumer truth.

But I can’t help but feel that Uber has missed an opportunity to show the brand in a …