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Canada Goose to lay off 17% of staff [Video]

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Brand Strategy

TORONTO –

Canada Goose Holdings Inc. says it is laying off 17 per cent of its global corporate workforce.

In a LinkedIn note from CEO Dani Reiss, the luxury parka maker said Tuesday that the job cuts are meant to put the company in a better position for scaling and will help the Toronto-based business focus on efficiency and key brand, design and operational initiatives.

“This is sad news for me to share because we have individuals leaving the organization today who were instrumental in making Canada Goose the business it is today, and I am personally grateful to each and every one of them,” Reiss wrote.

“Decisions like this are heartbreaking, but at the same time I am confident this is necessary for the next phase of our business.”

When asked about the extent and …

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