Calgary’s new brand celebrates its blue skies [Video]

Calgary has a new brand and it’s looking up.

‘Blue Sky City’ has been unveiled as the new identity for the city after nearly two years of work and consultations with 129 organizations across 26 sectors.

“It’s time to tell our own story or continue having others tell it for us. A strong, authentic and aspirational brand supports long-term growth and will align us around a shared vision for the future,” said Brad Parry, the president and CEO of Calgary Economic Development (CED).

The new brand was released as part of CED’s 2024 Report to the Community on Wednesday.

‘Blue Sky City’ represents both the 330-plus days of annual sunshine Calgary receives and tells the story of “being a city of blue-sky thinking and innovation, a place of unexpected possibilities and a place of confluence — where peoples, lands, cultures and ideas converge,” the CED report reads.

Members of various community groups — including Tourism Calgary, the Calgary Stampede, …