CAKE – Jingle – Audio Branding by Luis Brasy [Video]

Introducing the custom Jingle crafted for CAKE, the Swedish electric motorbike manufacturer.

In audio branding, the goal is to create a sonic identity that captures the brand’s attributes, values, personality and characteristics.

The Jingle: stands as a succinct and memorable musical message meticulously crafted around the brand. It involves the artful incorporation of spoken or sung renditions of the brand name or key brand claim, seamlessly integrated into a complete melodic phrase. The essence of a successful Jingle lies in its simplicity and memorability, employing short tunes with a compact pitch range.

For CAKE, I meticulously designed the following key audio branding elements:

Audiologo: A concise, distinguishable sound representing the brand.
Brand Voice: An articulated representation used in brand communication.
Brand Music 1 & 2: Unique musical compositions reflecting the brand’s personality.
Soundscape: Ambient sounds enhancing the brand experience.
Jingle: Memorable musical message.
Sound Icon: Concise auditory elements conveying brand values.

Both the Audiologo and Brand Voice were designed by Luis Brasy for academic purposes as part of a sound design final project.