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BYD’s roofless, no-windscreen, scissor-door supercar: Headed for production [Video]

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Brand Marketing on Social Media Brand Strategy

BYD is the world’s largest EV producer. It produced 20% of the 10 million EVs sold globally last year, from Tesla (13%), Volkswagen (9%) and General Motors (6%) – those are all very rough figures for simplification purposes. For stats – go here.

It is also the dominant brand in the world’s largest and fastest growing automotive market, at a time when the global industry is starting to go through massive upheaval as it electrifies.

Henceforth, think of BYD as the likely market leader because it is already producing domestic and commercial EVs at massive scale, and it has been brand-building in China for a very long time.

In 2010, we spent time on the supercapacitor buses that circulated the ginormous Shanghai World Expo, marveling at how convincingly they pulled from the curb with the combined weight of 50 humans on board. When the Chinese Government decreed that the site emit no …

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