Building Brand Identity and Reputation through PR with Eve Anderson from Eden Communications [Video]

Building Brand Identity and Reputation through PR with Eve Anderson from Eden Communications

In today’s episode, we’re joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce – profiling the owner’s expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand’s identity and reputation in the public.

In today’s episode, you’ll learn:

• The role of PR in eCommerce

• Strategies for effective PR

• Differentiating between PR and marketing

• Handling PR challenges

• The importance of crisis management

• Tracking PR success

• The value of PR.

Links from the show:

• Bright Red Marketing Episode 60 (http://www.brightredmarketing.com.au/episode60)

• Eden Communications Website (https://edencommunications.com.au/) , Instagram (https://www.instagram.com/eden.communications/) , (https://www.instagram.com/hatch_australia/) and TikTok (https://www.tiktok.com/@eden.communications)

• Book Recommendation: Why Didn’t Anybody Tell Me This Sh*t Before?”: Wit and Wisdom from Women in Business by Marcella Allison and Laura Gale (https://www.amazon.com.au/Didnt-Anybody-Tell-This-Before/dp/1733790322)

• Podcast Recommendation: Not Too Cool 4 School by Dylan Howard (https://open.spotify.com/show/5JViyYbfQPbsuo0nWJptKY)

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