Branding Your Way into B2B Buyer’s Initial Consideration Set [Video]

If your company is not in a B2B buyer’s initial consideration set for a purchase, the odds of winning the deal plummet. In fact, research shows that you have a less than 5% chance of closing the deal.

How can marketers create awareness ahead of the buying process? You guessed it, with branding.

In this episode of Closing Time, Jess Cook from Island provides tips for entering the initial consideration set for saturated categories (like CRM) and category creation (like Island’s enterprise browser).

Want to better align your go-to-market teams? Get a demo of Insightly’s CRM today: https://bit.ly/3sITbqV

Connect with Jess Cook:
https://www.linkedin.com/in/jesscook-contentmarketing/

Connect with Val Riley:
https://www.linkedin.com/in/valerie-riley-marketer/

00:00 Introduction
00:34 Category Creation
04:09 Using Branding to Differentiate
07:43 Entering Day 1 Consideration
12:00 Establishing Brand Guidelines

#considerationset #buyerjourney #brandawarness