#Branding Secrets! #Investor Tells Lessons From Cereal and Millennials [Video]

Beck:
There’s something very smart about getting in at an impressionable age. How many #millennials will eat a bowl of cereal that they ate when they were ten years old? Why? Because it’s ingrained in you. Like I will eat a bowl of Life cereal if you put it in front of me right now because I ate it when I was ten. So if there’s a #brand that could be secured that age you can ride into the decades until you get to the incontinence package over there but then you could own that too!