Branding Beyond Logos: What Truly Shapes Public Perception? [Video]

When you are just another option, you may not be THE option. Branding separates you from the pack of others to stand out to make it easier for prospects to choose you. The Secret Ingredient to Standing Out in a Crowded Market. Transforming Overwhelm into Opportunity: Be the Obvious Choice.

Branding isn’t just about logos; it’s about what shapes public perception. Dive into the essence of strategic branding with Influence Media on PSI TV, the Netflix of biz brands. Join Trudy Beerman, CEO of PSI TV and a doctoral candidate at Liberty University, as she explores the true nature of branding beyond the visual symbols. With a background in influential reach research, Trudy takes us through real-world examples from fast-food giants to real estate, revealing how consumer choices are influenced by more than just a logo.

Discover the critical elements that make a brand stand out in a crowded market and learn how to position your brand as the top choice for your target audience. Whether in the food industry, real estate, coaching, or authorship, this video will equip you with strategies to elevate your brand and ensure it resonates with your prospects. Don’t let your brand be just another option; make it the obvious choice. Subscribe to PSI TV for more insights on branding, marketing, and achieving influencer status in your field. Engage with us in the comments and share your branding challenges and successes. We appreciate you joining our community of forward-thinking entrepreneurs and leaders.

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CHAPTERS:
0:00 – Introduction
1:50 – Branding Basics
5:15 – Brand Positioning Strategies
11:24 – Fruit of the Spirit Concept
13:18 – PSI TV Uniqueness
14:31 – Public Perception of Your Brand
15:10 – Branding Limitations
15:59 – Academic Research in Branding
16:40 – Starting with PSITV