Brand Strategy, Unpacked with Hollie Arnett [Video]

When Marie Kondo meets brand strategy. Branducopia guest, Hollie Arnett, Founder of brand strategy agency Maker & Moxie, reveals a distinct approach to tidying up a brand to truly stand out amidst the clutter. Dive into this insightful read and design a brand you’re proud of.

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//ABOUT BRANDUCOPIA:
WEBSITE: https://www.branducopia.com/
INSTAGRAM: https://www.instagram.com/branducopia/
LINKEDIN: https://www.linkedin.com/company/branducopia/
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//KEY TAKEAWAYS:
Branding with authenticity: Hollie stresses the importance of understanding your brand’s core identity and making sure it is authentic. Instead of hopping on every trend, she encourages you to dig deep and genuinely connect with your audience.

The power of names: changing her business’s name from Black and White Studios to Maker and Moxie transformed not only the brand’s public perception but also Hollie’s business and personal journey. This shows how much weight your brand’s name carries.

“Moxie” and its significance: Hollie’s description of the term “Moxie” — representing grit, determination, and a touch of badass behaviour — highlights how essential it is for you and your brand to wear your unique personality proudly.

Consistency is crucial: one of the main pillars of successful branding is consistency. Hollie explains the importance of keeping things consistent across all your touchpoints to craft a strong brand image. And, she suggests you do routine checks to keep everything in line.

//MEET HOLLIE:
WEBSITE: https://www.makerandmoxie.com/
INSTAGRAM: https://www.instagram.com/makerandmoxie/
YOUTUBE: https://www.youtube.com/holliearnetttv

//CREDITS
HOSTS: Alysha Anema – https://www.anemadesigns.com/ and Jess Hallett https://wayfarerdesigns.com/
COPYWRITING: Thuc Do – https://fiction-agency.com/
ILLUSTRATIONS: Angela Salerno – https://angiesalerno.com