Brand Strategist vs Graphic Designer – What is the Difference? By The Digi Dame Graphic Designer [Video]

Do you need a graphic designer or a brand strategist to create brand design for your business? How do you know which is better? What’s the difference? Cassandra explains the differences between a brand strategist and a graphic designer in this short video.

As a small business owner, you wear many hats and nobody knows your business like you do. This is one of the reasons that many small business owners don’t invest in professional branding; not at first at the very least. Many small businesses start out with a simple DIY logo – not only because the owner wants to avoid the costs of pro design, but because they feel that they’re the best person to give their baby an identity.

But a logo and a few colours can only take your business so far. Some way down the track, you need to get serious about branding your business. And when you’re ready, who do you turn to?

Let’s talk about the difference between engaging a monkey-see-monkey-do graphic designer and a deep-thinking brand strategist for your business branding project.

Learn more about brand strategists vs graphic designers at https://www.thedigidame.design/blog/brand-strategist