Brand Image and Identity Explained | Birkigt & Stadler Model [Video]

In this video, I explain the corporate and brand identity, the corporate and brand image, the differences between these two, and how they relate to each other. Brand Image vs Identity Management. Birkigt and Stadler came up with the first models of corporate image management.

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Timestamps:
00:00 intro
0:24 Definition
3:53 Distinctiveness
4:24 Impact
4:39 Stakeholders
5:28 Birkigt & Stadler Model
7:04 Identity vs Personality

Corporate Image vs Identity | Birkigt & Stadler Model : Video Essentials:
● The corporate identity is the profile and values communicated by an organization
● The corporate image is the immediate set of associations of an individual in response to one or more signals or messages from or about a particular organization at a single point in time.
● Birkigt and Stadler came up with the first models of corporate image management.

Mentioned Videos:
Corporate Branding: https://youtu.be/z7SLb8vyw5U
Corporate Identity Image Reputation: https://youtu.be/OGemaBbyOn8
Corporate Image Vision Culture gap: https://youtu.be/WyevRYLrxzw
More Marketing Videos: https://www.youtube.com/playlist?list=PLLLIW4PYFJISJPi3cbAq5qiij8T-FTucz
More Corporate Communication Videos: https://www.youtube.com/playlist?list=PLLLIW4PYFJITdFGCgku2bUbbi0KbYb7T_

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#image #identity #corporatecommunication #corporateimage #corporateidentity