Brand Basics – What Makes You Special with Jennifer White | Business Growth Architect Show

In this episode of the Business Growth Architect Show, Jennifer White, the Chief Brand Architect at Collective Memory, delves into the essence of branding. She reveals the core principles of Full Spectrum Branding, going beyond superficial aspects to explore what truly sets a brand apart in the eyes of consumers and employees alike.

Jennifer’s insights shed light on the interconnectedness of brand, culture, and purpose. By aligning internal values with external messaging, businesses can create authentic connections with their audience and foster brand champions within their workforce.

Tune in as Jennifer shares actionable strategies for building a brand that resonates with both consumers and employees, ultimately driving growth and success in today’s dynamic market landscape.

👉 Podcast link:
https://beatechelette.com/ep-110-jennifer-white-brand-basics-what-makes-you-so-special-and-what-really-matters-to-consumers-and-your-employees/

👉 Resources Mentioned:
Jennifer White:

Website: http://www.drawingfrommemory.com/
LinkedIn: https://www.linkedin.com/in/jenwwhite/

Beate Chelette is the Growth Architect and creates and designs strategies and growth plans for visionaries and leaders who want to maximize profits and scale their impact.
We don’t sell the dream, we provide tangible tools and techniques that unify your teams, give you clear steps to improve your business systems, and strengthen your leadership skills.
There are a million ways to be successful. You only need to find one, yours! And that is what I want to do with and for you.
That is why I am here.

To help you devise your strategy–your blueprint–so that you can grow, build and scale your business and impact.

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