Boys+Girls Launches New Campaign for Streaming Service NOW [Video]

Boys + Girls has launched a brand new multi-channel campaign for NOW, the leading contract free streaming service for sport, movies and TV series.

Following a competitive, multi-agency pitch process earlier this year Boys + Girls was appointed lead creative agency for NOW in Ireland.

The first campaign following this process is the debut of the new NOW positioning, ‘Now You Know’ that espouses all the many reasons NOW is the smarter way to stream; from contract free flexibility through to the very best TV, Movies and Sport, all on your terms.

The multi-channel, heavy weight campaign leads out on AV, OOH, digital and social and introduces us to two new characters, Owl & Fox

According to NOW director Stephen Mault: “Now You Know’ is a brilliant way of expressing all the great benefits of NOW, but in a way that feels bold, relatable and fun. Boys + Girls identified …