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Bored at Work? A Job Service Injected Its Spokeswoman Into Real Videos to Catch Your Eye

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Brand Marketing on Social Media

Who can resist YouTube snippets of monkeys getting their tiny heads massaged? All together now: Squee!

But if you’re soaking up charming yet mindless entertainment during work hours, chances are you do not love your 9-to-5 (or, more likely, 8-to-6). And that time filler is just diverting your attention from what you really need to do, says Kelly Services, a workforce company.

In short: Get a job that doesn’t suck.

Kelly, the Detroit-based staffing firm that pioneered the temp-work industry after World War II with its Kelly Girls, is now both latching onto and gently mocking viral videos with a new campaign launching today. Spots from agency Erich & Kallman use digital tools to insert a no-nonsense Kelly spokeswoman into well-watched hits like “Man Drops Watermelon” and “Wesley Jump.” (In the latter, the Kelly gal stands in as a prop while a vertically gifted guy named Wesley leapfrogs over her and another woman in slow motion). 

The Kelly rep’s message is …

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