, /PRNewswire/ — Today, the number one global tanning brand Bondi Sands announced its most colorful hire to date – Colt Paulsen, AKA, @gaymanwithaspraytan, has been appointed Chief Tanning Officer (CTO), the first C-Suite role of its kind.
From growing up in a rural town of 4,000 people to growing his social media following to over 1 Million, the 27-year-old Nebraska native and TikTok star joins the Australian tanning brand’s executive leadership team to bring fresh vision and foresight with bronze-colored glasses.
Throughout his tenure, Colt will serve as a brand ambassador in all things bronze, hosting events, international brand pop-ups, QVC® Programs and will even visit Australia on a heritage brand trip. Colt will also be crucial to furthering the brand’s self tanning DNA, providing always-on tanning education to guide consumers on how best to apply the brand’s award-winning sunless tanning essentials.
“When we were evaluating our current executive team, we knew we needed thetanning authority on board …